How to reposition a failing product

Repositioning a failing product involves strategically shifting the target market or use case without making extensive product changes, unlike a pivot which requires a more comprehensive overhaul. This process can be achieved in two main ways: targeting a different persona or addressing a different use case, both of which require understanding customer feedback to identify why the product isn't resonating with its current market. By changing distribution channels, refining communication for language-market fit, and potentially adjusting features to highlight valued aspects, repositioning can help align the product with market demands more effectively. Engaging with customers is crucial to validate assumptions and guide the repositioning strategy, ensuring that the product meets genuine market needs and enhances its chances of success.