How to perform a UX content inventory

A content inventory is a systematic approach used by UX teams to catalog all visible content on a website or app, including text, images, and features, in order to ensure high-quality, relevant, and up-to-date information for users. This process involves organizing content into categories such as title, URL, and author, which aids in effective management and tracking. The data collected through a content inventory serves as a foundation for a content audit, which qualitatively assesses each piece's value and alignment with site goals. A content audit identifies gaps, redundancies, and opportunities for improvement, ultimately enhancing user experience and aligning business objectives with user needs. Planning a content inventory requires defining goals, choosing relevant categories, identifying stakeholders, and setting the scope of the inventory. Conducting the inventory involves gathering data using tools like spreadsheets and then analyzing it to inform content strategy and site improvements. Regular inventories and audits help maintain content relevancy and competitiveness, with an annual review recommended for optimal results.