How to effectively communicate with sales teams

Product managers must build strong relationships with sales teams to ensure successful product delivery and customer satisfaction, as these relationships are crucial for aligning product strategy with sales efforts. Effective communication, trust, collaboration, and participation are identified as key pillars to fortify this relationship, helping both teams understand client needs and work towards shared goals. Misalignment between sales and product teams can lead to issues such as overpromising features that don't exist, causing problems for both parties and potentially harming customer relationships. To avoid this, product managers should actively engage with sales teams, share product roadmaps, participate in client calls, and carefully evaluate any commitments made by sales to ensure they align with product capabilities and strategy. By fostering open communication and collaboration, product managers can create a symbiotic relationship with sales that benefits the company and its customers.