After Action Reviews (AARs) are a valuable tool for organizations aiming to improve their processes and achieve consistent product success by evaluating decisions post-implementation. Unlike retrospectives or post-mortems, AARs are flexible and can be conducted after any action, fostering a collaborative environment where teams can discuss goals, outcomes, successes, and necessary changes. This process enhances psychological safety and involves appropriate stakeholders to ensure meaningful feedback, ultimately transforming reactive companies into proactive ones. AARs not only benefit product management but can also be applied across various functions, including sales and personal workflows, to identify missed opportunities and enhance team performance. Successful AARs require proper preparation, a designated facilitator, and regular implementation to adapt to changing markets and technologies, thereby enabling teams to repeat and scale success intentionally.