How to build your personal brand as a product manager

Shravan Tickoo, Shreyas Doshi, and Diego Granados exemplify the power of personal branding in product management by leveraging platforms like LinkedIn and YouTube to share insights and build a loyal audience, ultimately monetizing their expertise through courses and other digital assets. As the text explains, personal branding is increasingly vital in 2025 due to job market volatility and the need for multiple income streams, offering opportunities for consulting, coaching, or entrepreneurship. The process of building a personal brand involves identifying a niche, understanding the target audience, creating valuable content, and engaging with the community, with the distinction between online presence and personal brand being emphasized; the former is about digital footprints while the latter concerns reputation. The text also highlights common pitfalls like inconsistency and a focus on self-promotion, underscoring the importance of authenticity and engagement in establishing a strong, recognizable brand.