Digital monetization trends to watch in 2023

In 2023, digital monetization is expected to regain prominence, driven by the need for scalable revenue models beyond a strong value proposition. Traditional data monetization, once popular for generating revenue by selling user data, is waning due to increasing privacy concerns and legislative actions, prompting companies to seek alternative strategies. Native advertising is gaining traction as it seamlessly integrates with content, avoiding banner blindness and adblockers while offering a better user experience. As consumers become selective with subscriptions, hybrid monetization models are emerging, combining elements like subscriptions, pay-as-you-go, and advertisements to cater to diverse preferences. Additionally, reverse trials are becoming standard, allowing users full premium access initially before downgrading, which capitalizes on the psychological impact of loss aversion to engage potential customers.