Dark patterns in UX design: What they are and what to do instead

Dark patterns in UX design refer to user interface strategies that manipulate users into making unintended decisions, often leading to negative consequences such as unwanted subscriptions or purchases. These tactics exploit cognitive biases like loss aversion and scarcity, leading users to act against their best interests. While some argue that dark patterns can be justified in certain contexts, such as promoting public health or financial responsibility, they remain ethically contentious and legally risky. Cases against companies like Amazon and TikTok highlight the legal repercussions of employing such strategies. To counteract these practices, UX designers are encouraged to prioritize ethical, transparent, and user-centric designs that foster trust and loyalty. By focusing on user-first design principles, designers can avoid the pitfalls of dark patterns while gaining a competitive advantage in a market that increasingly values ethical standards.