Customer-valued prioritization methods for effective PMs

Prioritization in product management blends art and science, focusing on balancing business goals with customer-centric strategies to remain competitive. The shift towards customer-valued prioritization emphasizes user impact while aligning with organizational objectives, though it presents challenges such as managing diverse feedback, conflicting priorities, and staying true to the product vision. Effective frameworks for customer-valued prioritization include MOSCOW, KANO, value/effort charts, RICE, and weighted scoring systems, each with its own advantages and limitations. These methods help in evaluating features based on factors like customer value, effort, and strategic alignment. The approach involves weighing customer feedback by client size and impact, considering both one-time and recurring requests, with a focus on maintaining relationships with key clients while ensuring overall product vision and strategy. Prioritization requires balancing various factors and making data-driven decisions to enhance the user experience and support business objectives, ultimately aiming to create products that users enjoy.