Collaboration between product management and marketing

In product-led companies, the collaboration between product management and product marketing is essential for a product's success, as these roles complement each other by focusing on different aspects of the product lifecycle. Product managers are responsible for developing the product to meet customer needs and align with the company's vision, while product marketers ensure the product reaches the right audience through effective market positioning and messaging. Successful collaboration involves shared goals, consistent communication, and coordinated product launches, which allows both teams to deliver the product's value effectively to the target audience. Notion's success in the productivity tools market serves as an example of effective cross-team collaboration, where marketing insights on user trends and market space informed the product team's development decisions, leading to rapid adoption and growth. Regular communication, joint objectives, and shared metrics are key strategies for maintaining alignment between product management and marketing, ultimately contributing to the product's long-term success.