Cart abandonment UX: Using UX design to make buyers stick around

Cart abandonment is a significant issue for online businesses, with an average of seven out of ten customers abandoning their carts before purchase, indicating potential problems in the sales funnel. Improving cart abandonment UX can lead to increased revenue and customer lifetime value (CLV). Key strategies for reducing cart abandonment include tailoring the checkout length to the product price, simplifying the checkout process, allowing guest checkouts, using smaller font sizes for prices, and making coupon fields less prominent. It is also important to incorporate credibility signals, offer flexible delivery options, and use reminders for abandoned carts. Additionally, embracing Buy Now, Pay Later (BNPL) options can make the payment process easier for customers. To assess the effectiveness of these strategies, businesses should track conversion rates at each checkout step, use form analytics, and watch session recordings to optimize the user experience continuously. LogRocket offers tools that help understand user interactions and automate feedback analysis, enhancing design and user experience without extensive manual observation.