Balancing desirability, feasibility, and viability in UX

Balancing desirability, feasibility, and viability is a crucial framework in UX design, allowing teams to assess if a product has a unique value proposition that merits further exploration. Desirability ensures the product meets user needs, feasibility confirms the company's capacity to build it, and viability checks its financial sustainability. This methodology helps identify potential risks and areas needing more research, guiding whether to proceed or abandon a project. Through case studies like Airbnb and Slack, we see how effectively balancing these elements can lead to successful UX design, with Airbnb's intuitive platform and Slack's freemium model serving as prime examples. Effective communication, thorough research, clear goal setting, and an iterative design process are essential in navigating conflicting factors, with an emphasis on prioritizing user needs. A template is provided to help teams map out these criteria, ensuring a holistic approach to product development that considers user motivations, business objectives, and potential impacts on the organization.