An overview of growth models

A seasoned senior product manager stands out by developing and iterating on a comprehensive product strategy, which includes understanding and implementing a growth model. A growth model is essential for answering how a product grows, and it involves defining growth outputs through retention and engagement metrics, enhancing user engagement through habit loops, developing sustainable growth channels, and implementing linear activities for temporary boosts. Growth channels include virality, SEO, performance marketing, and sales, and a successful product should have at least one self-sustaining channel. The benefits of mapping out a growth model include facilitating strategic discussions, providing a common language for team communication, and serving as an evaluation tool for new ideas and pitches. Ultimately, a well-defined growth model helps product managers make informed decisions, participate in strategic discussions, and clearly articulate how their product grows, with tools like LogRocket aiding in identifying user experience friction points to make data-driven improvements.