An overview of customer experience KPIs
Blog post from LogRocket
Customer experience is critical for business success, as it influences customer satisfaction, loyalty, and revenue. Companies can enhance customer experience by tracking key performance indicators (KPIs) such as Customer Satisfaction (CSAT), Net Promoter Score (NPS), Customer Effort Score (CES), First Contact Resolution (FCR), Average Resolution Time, Customer Retention Rate (CRR), Customer Churn Rate, Customer Lifetime Value (CLV), Customer Complaint Rate, and Social Media Sentiment. These metrics provide insights into customer interactions and help identify areas for improvement. By focusing on relevant KPIs aligned with business goals, companies can build lasting relationships with customers and create a more engaging and lovable product. Monitoring these KPIs enables businesses to make informed decisions about product and service enhancements, ultimately leading to improved customer experiences and increased profitability.