A guide to sharing product learnings across teams

Insight management is a systematic process aimed at capturing, processing, sharing, and storing valuable insights within an organization to enhance decision-making, innovation, and alignment across teams. It involves five key phases: capturing as many insights as possible, processing them by cleaning up and converging, storing them in accessible spaces with version control, sharing updates across the organization, and regularly reviewing the insights and the process itself. Effective insight management minimizes waste, increases speed, improves the quality of insights, and reduces the effort needed to manage them. Product managers play a crucial role in this process by facilitating communication and ensuring insights are actionable and valuable. While the process can vary depending on the organization's size and needs, common pitfalls include overloading people with data, lack of ownership, and collecting unactionable insights. Ultimately, mastering these basics can significantly improve product quality and facilitate more informed decision-making within the organization.