A guide to product metrics and KPIs

Updated in April 2023, this blog post outlines the significance of product metrics in enhancing product management and ensuring a product's success. Product metrics provide valuable insights into user interactions and behaviors, which help teams identify which features are most utilized, areas where users lose interest, and opportunities for improvement. Metrics can be qualitative or quantitative, A/B testable, and categorized as leading or trailing indicators, each offering unique benefits for product development. The AARRR framework (Acquisition, Activation, Retention, Revenue, Referral) is highlighted as a comprehensive method for analyzing customer journeys and their interactions with a product. The article also emphasizes the importance of selecting the right tools for gathering and analyzing data to produce actionable insights, ultimately aiding product managers in making informed decisions that enhance user experience, reduce churn, and increase ROI. Additionally, it discusses various types of analyses, such as trends, path, and retention analyses, which can be utilized to derive meaningful insights from the collected data.