A guide to digital experience monitoring (DEM)

Digital experience monitoring (DEM) is a tool that helps product managers identify and resolve user experience issues in digital platforms, improving metrics such as conversion rates and user satisfaction. In a real-world example, a product manager struggled to understand why a new website underperformed until implementing DEM, which revealed specific issues like increased bounce rates on small smartphones and long interaction times on mobile connections. DEM tools analyze elements like accessibility, performance, usability, and security, providing insights and potential solutions for problems that might not be evident through traditional data analysis alone. While DEM can significantly enhance product quality and streamline release processes by offering actionable insights and reducing unpleasant surprises during production, it requires human expertise to set up and interpret the gathered data effectively. The tool empowers teams to address friction points in user experience, align on necessary product and design changes, and ensure smooth application releases, although it is not a standalone solution to all application challenges.