A guide to continuous interviewing

Continuous interviewing, a key aspect of continuous discovery, involves engaging with users at least weekly to enhance product development by building empathy, staying current with user needs, and fostering a culture of rapid experimentation. This approach helps product teams better understand user perspectives, allowing them to adapt strategies and avoid developing obsolete solutions. To effectively implement continuous interviewing, automation in recruiting and scheduling, involving the whole product team, and using interview snapshots for capturing key insights are essential. While continuous interviewing can significantly boost a team's discovery process, it requires a supportive culture, mindset, and strategy to ensure the insights gathered lead to meaningful actions rather than becoming unused data.