5 product feature prioritization frameworks and strategies

Feature prioritization is a crucial task for product managers, involving the selection of which product features to develop first based on various factors such as customer needs, business goals, and available resources. Several frameworks assist in this process, including the Kano Model, which categorizes features into must-have, performance, and excitement categories based on customer satisfaction; the RICE model, which calculates priority scores based on reach, impact, confidence, and effort; the MoSCoW method, which organizes features into must-have, should-have, could-have, and won't-have categories; the Buy-a-Feature game, which assesses perceived value through stakeholder interaction; and Opportunity Scoring, which identifies underdeveloped yet important features through customer feedback. Each framework has its strengths and weaknesses, and product managers must communicate effectively with stakeholders and maintain a deep understanding of customer needs and industry trends to make informed decisions.