Imagine a scenario where a critical API route change triggers cascading failures across a platform, causing customer complaints and systems downtime. However, in this same scenario, with LaunchDarkly's runtime controls, the issue can be resolved instantly, restoring service within 45 seconds. This is not fantasy, but a reality that organizations like LaunchDarkly have experienced. The current approach of deploying and releasing software as inseparable processes has hidden costs, such as code freezes during critical periods, deployment anxiety, domain expert dependency, all-or-nothing releases, and missed opportunities. A fundamental shift in how modern software is delivered can be achieved by moving beyond configuration-as-code to runtime control. This involves implementing features like kill switches, progressive delivery, and empowering domain experts with self-service provisioning templates. By making a small commitment to learning about LaunchDarkly's solution for one recurring incident, individuals can spark a larger transformation, shifting from reactive to proactive software delivery, where code freezes become unnecessary, deployments happen daily without fear, domain experts control their own destiny, engineers focus on building rather than firefighting, and incidents are resolved in seconds.