In a blog post by Martin Zirulnik, the focus is on enhancing context-aware language model applications through a novel approach to text chunking using HTML structure. The post introduces the HTML Header Text Splitter, a tool that respects document hierarchy by splitting text at the element level, preserving contextual information often lost in traditional web-scraped data. This method is contrasted with conventional arbitrary chunking, revealing its limitations in maintaining context precision and recall. The blog demonstrates how structured chunking, combined with LangChain's self-querying retriever, can significantly improve results in Retrieval Augmented Generation (RAG) applications by leveraging document structure for more precise and contextually relevant information retrieval. It highlights the importance of semantic memory utilization in enhancing generative AI's ability to maintain authority and preserve context, particularly in critical fields such as education, medicine, and law.