A quality assurance (QA) strategy is a vital document that outlines the standards a product must meet to ensure consistency in tools, tests, roles, and expectations, aligning team members with a shared vision. It encompasses both functional and non-functional testing to prevent defects in client releases, plan schedules, enhance product quality, and reduce costs. The strategy includes components like a mission statement, objectives, acceptance criteria, roles, responsibilities, and a detailed testing approach, all of which must align with business goals and industry standards. Regular updates and audits are essential to maintain its effectiveness as a living document, and establishing quality metrics helps measure testing success. The strategy's success relies on stakeholder buy-in and continuous adaptation to align with business objectives, as emphasized by Dileep Marway, a technology leader with extensive experience in QA and digital transformation.