Maximizing feedback for developers involves establishing multiple continuous testing feedback loops to ensure high-quality software delivery. Continuous integration (CI) is emphasized as a critical feedback mechanism, providing developers with immediate insights into whether their code changes affect existing functionalities and allowing them to address issues promptly. This approach includes automated unit, integration, UI, API, security, and accessibility tests, which not only enhance developer confidence but also streamline the development process by reducing waste from delayed feedback. Feedback should also extend to application performance and involve customer insights to ensure both the technical accuracy and market relevance of the software. Emphasizing the integration of exploratory testing and code reviews into the feedback system, the importance of feedback on both the technical output and customer-driven outcomes is highlighted. The application of Deming’s System of Profound Knowledge is suggested for periodically reviewing and optimizing feedback loops, aligning them with psychology, statistical variation, and systems thinking for continuous improvement.