The article by Ashok Kumar discusses the integration of test analytics and test prioritization in software testing to enhance efficiency and quality. Test analytics involves collecting and analyzing data during testing to inform strategy, focusing on areas like defect tracking and resource allocation. Meanwhile, test prioritization aims to sequence tests based on importance and risk, ensuring critical areas receive attention within time and resource constraints. Together, these practices help organizations detect defects early, reduce testing time and costs, improve test coverage, and mitigate risks, ultimately leading to higher-quality software. The article emphasizes that successful implementation of these strategies requires careful planning, the right tools, and ongoing adaptation to changes in applications and user needs.