Continuous testing is a core component of the DevOps approach to software development, ensuring that software is tested at every stage of the Software Development Life Cycle (SDLC) to maintain high-quality code with minimal bugs. It emphasizes testing in continuity with events such as code check-ins and infrastructure changes, rather than constant testing. This strategy boosts digital confidence, provides a competitive edge, and enhances user experience by enabling early bug detection and reducing the costs associated with software failures. Essential components of continuous testing include automated testing and test orchestration, which integrate seamlessly into the Continuous Integration/Continuous Deployment (CI/CD) pipeline. Automated testing reduces manual intervention and places quality at the center of the SDLC, while test orchestration provides visibility and coordination across the testing process. Tools like Selenium, Jenkins, Appium, and Eggplant support continuous testing by facilitating automation and orchestration. Implementing an effective continuous testing strategy involves selecting the right tools, optimizing tests for coverage and efficiency, adopting a shift-left approach for early testing, and developing a robust test orchestration system. Ultimately, continuous testing accelerates development and product release cycles, ensuring agility and high-quality software delivery.