In the evolving landscape of data security, traditional Data Leakage Prevention (DLP) systems are increasingly inadequate in addressing the challenges posed by Generative AI (GenAI) technologies. Unlike static data, which could be controlled through regex and pattern matching, GenAI systems dynamically process data through summarization, translation, and reasoning, often exposing sensitive information in unexpected ways. These systems, including large language models (LLMs) and autonomous agents, can inadvertently leak data through paraphrasing or summarizing confidential information without breaching traditional security perimeters. As a result, a modern DLP strategy must be language-native and context-aware, capable of understanding language intent rather than relying solely on pattern matching. This approach involves real-time monitoring of interactions, memory access, and agent workflows, ensuring that security policies are dynamically applied based on user identity, context, and data usage. Companies like Lakera are pioneering this new paradigm by developing AI-native detectors and real-time monitoring systems that address the unique vulnerabilities introduced by GenAI, aiming to secure sensitive data while maintaining productivity and efficiency in AI-driven environments.