Lakera has unveiled a new branding strategy to reflect its growth and commitment to AI security, as the company transitions from focusing solely on AI safety to addressing AI security challenges. Since its founding in 2021, Lakera has expanded from three co-founders to a global team, securing funding, and launching successful products like Gandalf, an AI education game with over a million players. The rebranding aims to communicate their dedication to supporting developers in creating secure AI products with the introduction of Lakera Guard, a product designed for applications using LLMs and multimodal foundation models. Collaborating with renowned design agency Koto, Lakera has updated its visual identity, including a new logo, color palette, and typography, to encapsulate its ethos of swiftly addressing AI threats. This new identity underscores their mission to empower developers and organizations to protect their GenAI applications from vulnerabilities, as Lakera continues to grow and recruit across various departments.