The Van Westendorp Price Sensitivity Meter is a long-standing market research tool designed to help businesses understand customer price perceptions and set acceptable pricing ranges for their products or services. Originally developed in the 1970s by economist Peter Van Westendorp, this methodology uses four strategic questions to map customer price tolerance and identify optimal pricing ranges, considering that prices can be perceived as too low, leading to doubts about quality. The approach is particularly useful for new or innovative products that lack established competitive pricing. Despite criticisms of its theoretical foundation and limitations in predicting actual purchase behavior, the Van Westendorp method provides direct customer input and a comprehensive range analysis, making it valuable for informing hybrid pricing strategies in modern SaaS companies. Complemented by the Newton-Miller-Smith extension, which incorporates purchase intent ratings, the methodology aids in predicting usage patterns and aligning pricing with customer expectations. However, successful implementation requires integration with competitive analysis, cost structure considerations, and a robust billing infrastructure capable of handling complex pricing models.