'Shape Up' Ryan Singer's advice to YC companies
Blog post from Lago
Ryan Singer, a prominent product designer and head of Product Strategy at Basecamp, recently shared valuable insights with a group of Y Combinator founders in Paris, significantly influencing Lago's product shipping approach. Singer's Shape Up methodology, which emphasizes selling existing features, distinguishing between "good" and "bad" money, and prioritizing product development through framing, shaping, and delivery, has been instrumental in guiding product teams. He advocates for focusing on core offerings and maintaining product integrity while being comfortable with refusing non-essential customer requests. Betting tables, a tool for resource allocation during development cycles, are particularly relevant for bootstrapped companies, though less common among VC-backed ventures. Additionally, Singer highlights the importance of having a product designer with "architect" skills to effectively shape user experiences, a crucial consideration for early-stage companies hiring their first product designer.