Pricing, my only growth hack at Qonto

The text discusses the challenges and strategies related to iterating on pricing models within a business, emphasizing the importance of viewing pricing as a structured discipline rather than relying on "growth hacks." The author reflects on personal experiences at Qonto, where the team initially used front-end changes to impact buying decisions without altering the backend systems, resulting in positive outcomes. Key lessons include the necessity of understanding the existing billing system, taking on roles akin to a Billing Product Manager, and preparing for a shift towards consumption-based pricing models. The text stresses the need for cross-team collaboration, understanding the implications of pricing changes on various business aspects, and the importance of aligning pricing with the company's data infrastructure. It concludes by highlighting the critical role of billing and payment systems as they are integral to a company's data truth and revenue management.