Continuous deployment is an automated process that enables rapid delivery of new features and improvements to applications, distinguishing itself from continuous delivery by eliminating manual steps after development, building, and testing. To implement an effective continuous deployment pipeline, robust testing, monitoring, and rollback capabilities are essential, allowing teams to trust the system and respond quickly to any issues. The blog post highlights how continuous deployment accelerates value delivery and troubleshooting, providing immediate user feedback and averting potential financial costs associated with delays. The Koyeb Serverless Platform offers built-in continuous deployment, automatically deploying changes upon a git push, ensuring applications remain operational by maintaining the latest successful version in case of deployment failure.