How Webflow shipped in-product marketing notifications while reducing technical debt

Webflow, a leading visual development platform for building and launching responsive websites, has partnered with Knock to enhance its notification system, improving agility in introducing transactional and lifecycle marketing notifications. Knock was chosen for its superior developer experience, flexible in-app components, positive customer feedback, and excellent support, enabling Webflow to implement in-app notifications within four weeks—a process that previously took much longer. The Webflow growth team, led by VP of Engineering Utkarsh Sengar, focuses on increasing Net-Revenue-Retention (NRR) through engagement-enhancing notifications, which include product, lifecycle marketing, and billing notifications. Initially considering building an in-house system, Webflow realized the long-term maintenance costs outweighed the benefits, leading them to explore external solutions. After evaluating various platforms, including their existing customer engagement platform Iterable and other notification infrastructure providers, they ultimately selected Knock for its ability to deliver a pro-quality in-app experience. With Knock, Webflow has seen increased velocity in product announcements and reduced technical debt, allowing engineers to focus on driving feature adoption and enhancing customer engagement. As they look to 2024, Webflow aims to continue leveraging Knock's capabilities to deliver more value to their customers.

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