How Webflow shipped in-product marketing notifications while reducing technical debt

Webflow, a prominent visual development platform, partnered with Knock to enhance its notification infrastructure, enabling greater agility in delivering transactional and lifecycle marketing notifications. Previously reliant on in-house systems, Webflow's growth engineering team prioritized agility and customer engagement, focusing on Net-Revenue-Retention (NRR) by increasing customer value through effective notifications. After evaluating various solutions, including building in-house and other platforms, Webflow chose Knock for its flexibility, developer experience, and superior customer support, allowing them to quickly implement a pro-quality in-app experience. Within a month, Webflow successfully launched an in-app feed with Knock, significantly reducing technical debt and enhancing their ability to introduce new product announcements. This strategic move not only improved implementation speed but also allowed the team to focus on driving feature adoption, ultimately contributing to increased ARR and positioning Webflow for future growth.

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