Integrating business chat platforms like Slack and Microsoft Teams into B2B products can significantly enhance user engagement by allowing customers to interact with products directly from their primary workspaces. With Slack Connect utilized by nearly 80% of Fortune 100 companies and Teams boasting over 300 million active users, these platforms offer real-time, collaborative, and interactive notifications that are more immediate and actionable than traditional email alerts. Effective integration requires a balance, ensuring notifications are timely, context-rich, and interactive without overwhelming users and causing notification fatigue. Developers can leverage tools like Knock to create tailored notifications that empower users to manage their preferences and maintain workflow efficiency, ultimately leading to higher engagement and satisfaction.