Webhooks play a pivotal role in the SaaS ecosystem by facilitating real-time data communication between services, enabling customers to create integrations independently. However, they can become challenging if poorly designed, necessitating secure, reliable, and accessible architectures for developers to effectively debug connections. The text discusses best practices for creating customer-facing webhooks, emphasizing the importance of security measures like signing and verifying webhooks to prevent tampering, implementing retry mechanisms to handle network issues, and providing comprehensive debug logs for troubleshooting. The article also explores building webhook features in an app using Next.js and Knock’s infrastructure, highlighting the use of secret keys, retry logic, and message delivery logs to enhance the developer experience. By leveraging these strategies, companies can create robust and user-friendly webhook solutions, setting their products apart in the competitive SaaS landscape.