Platform engineering is the practice of creating centralized platforms with toolchains and workflows that enable self-service capabilities for software engineering organizations, particularly in a cloud-native environment. It emphasizes the importance of collaboration between development and operations teams and focuses on designing a build environment that is self-service, adaptable, and efficient, reducing cognitive load and improving the software development lifecycle (SDLC). Key strategies include treating internal teams as customers and continuously evolving the platform based on feedback to meet organizational needs, while best practices involve fostering a DevOps-friendly culture, incorporating security measures, and ensuring efficient communication across distributed teams. JFrog's Software Supply Chain Platform exemplifies platform engineering capabilities by providing tools like Artifactory, Xray, Distribution, Connect, and Pipelines, which enable efficient application management and deployment with added security and traceability. This approach not only enhances the speed and effectiveness of development processes but also allows organizations to adapt quickly to global challenges.