Trust is a cornerstone of success in the software industry, and JFrog emphasizes security as central to its operations and offerings to build such trust with end users. The blog highlights misconceptions about software supply chain security, such as the assumption that security ends at organizational boundaries and the misplaced trust in external dependencies. It advises security leaders to integrate security throughout the Software Development Lifecycle (SDLC), involve developers proactively in security measures, and adopt AI tools for vulnerability prioritization. JFrog shares its best practices, including maintaining a centralized binary repository, creating Software Bill of Materials (SBOMs), automating security testing, and simulating attacks to prepare for real-world threats. The narrative stresses that security is a shared responsibility across the organization, from leadership to individual employees, and underscores the importance of a robust security framework in instilling trust and driving business.