Company
Date Published
Author
Kelly Hartman, SVP, Channels & Alliances, JFrog
Word count
573
Language
English
Hacker News points
None

Summary

JFrog's Partner Day introduced significant insights, strategies, and announcements intended to shape the future of DevOps and DevSecOps, highlighting the company's integrated partner strategy as crucial to its ongoing success. With a remarkable 30% year-over-year growth and a global customer base of 7,200, JFrog's vision of a connected ecosystem emphasizes the importance of partner collaboration and flexibility in navigating the evolving IT landscape, marked by IT spending growth and the rise of cloud technology. The newly launched JFrog Channel Partner Program offers flexible collaboration options, such as co-sell and resell, particularly targeting U.S. government agencies, while placing partners in control of their sales strategies. The program focuses on delivering customer value through comprehensive software supply chain solutions, leveraging partnerships with technology partners to enhance software security, integrate AI, and simplify tool requirements. JFrog's ecosystem approach balances channel partners, technology integration, and cloud marketplaces, supported by partner training sessions aimed at solving customer challenges and fostering innovation and growth.