JFrog has introduced a new channel partner program aimed at simplifying the traditionally complex and costly process of forming and managing tech partnerships. Unlike other programs, JFrog's initiative eliminates upfront costs, provides dedicated partner managers, and includes comprehensive sales and technical support for partners. The program focuses on partner enablement through tailored training and hands-on experiences, eschewing the cumbersome management of Market Development Funds (MDF) in favor of straightforward collaboration and selling. JFrog emphasizes continuous partnership beyond initial sales, encouraging long-term customer relationships and offering flexible co-selling opportunities. This initiative is designed to make technological solutions more accessible and beneficial for both partners and their customers, promising real partnerships that address genuine customer needs.