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How to find your product adoption indicator: a step-by-step guide to finding the number that makes your users stick

Blog post from Jam

Post Details
Company
Jam
Date Published
Author
Irtefa
Word Count
1,412
Language
English
Hacker News Points
2
Summary

Every startup needs to know what makes a user stick. Figuring this out helped us make key decisions to grow our business, such as identifying a product adoption indicator that measures the number of core actions users take inside the product that indicate they will build a habit and continue to use it in the long run. The goal is to find a magic number, also known as a product adoption indicator, for your product by analyzing user behavior and retention rates. This involves selecting a core action, setting a table with different numbers of workflows created during the first week, doing math to identify users who create at least that many workflows, filling out a table with percentages of overlap between these groups, and finding the largest overlap number. It's essential to consider time-bound core actions, be ready to adapt as the business grows or changes, and revisit this process every 3 months to ensure the magic number remains accurate.