9 things not to do in a customer call` First time customer calls can be intimidating, but by avoiding certain common mistakes, you can build trust and solve problems effectively. Interrupting customers while they're sharing their issues is a major no-no, as it shows you're not listening actively. Talking about your company's story when it's an inbound call also fails to address the customer's specific needs. Asking closed questions limits the conversation's depth, whereas open-ended questions like "What are you doing to solve this problem today?" foster more interesting discussions. Bad mouthing competitors only makes you appear insecure and unprofessional, while having a clear goal for each call ensures everyone is on the same page. Failing to discuss next steps after achieving your objective leaves customers in limbo, and not having a plan before the call can lead to missed opportunities. Taking notes demonstrates active listening, and following up with customers after the call reinforces your commitment to their problem. By avoiding these common pitfalls, you can create more productive and effective customer calls.