Starting in August 2016, the bi-weekly Ionic Newsletter began featuring community-created content, including blogs, tutorials, and demo apps, to increase exposure for Ionic creators and foster engagement beyond social media platforms like Twitter. The initiative aimed to encourage Ionic enthusiasts who might not have a large audience by offering a broader platform for their work through the newsletter, which reportedly generates higher engagement compared to Twitter. Content submission initially involved tweeting at @ionicframework, with curated favorites featured in the newsletter. The Ionic team expressed enthusiasm for the anticipated contributions and emphasized the demand for quality content among their subscribers.