Tim Wills, CTO at Uckers.com, details how to automate Firebase deployments for web builds using Ionic’s Appflow, a mobile CI/CD platform. The process begins with setting up an Ionic template app, connecting it to a Firebase backend, and configuring Git for source control. Appflow is utilized to simplify CI/CD workflows by providing a single source of truth for environments, which is especially beneficial for projects deploying the same codebase to both mobile and web platforms. Wills outlines steps to integrate Firebase Hosting, including the creation of scripts for post-deployment, managing Firebase credentials securely, and using Appflow environments to streamline deployment processes. The guide emphasizes the advantage of using Appflow to manage complex deployment scenarios involving multiple environments and platforms, offering a comprehensive approach to CI/CD automation that extends to other Firebase services like Firestore and Functions.