You can create an account plan to help your sales team nurture existing businesses and ensure customer success. Account plans bring together critical information about customers, competitors, and sales strategies in a simple document. They are often ignored by sales teams, who focus on acquiring new customers while neglecting retention and monetization. However, research shows that customer retention is more financially sound for businesses, with increasing retention rates by 5% leading to profits between 25-95%. To create an account plan, gather building blocks of information about the customer, create a 360-degree view, and put the plan into action. This involves gathering data points, mapping them out into an internal facing document, and translating research into a customer-facing presentation that aligns both sales reps and clients around a shared objective. The ultimate goal is to set up relationships akin to traditional client-consultant relationships where sales reps can be seen as trusted partners who improve businesses. By showing deep understanding of the business's problems and how your product can help, clients will be assured that your product isn't just a tool for the here and now, but a long-term investment that has flexibility to match their needs as they evolve.