The relentless march of technological improvement means that technology businesses inevitably fail. As founders, product people, and marketers, we need to be aware of all the different technological shifts happening in the industry and ask ourselves if and how these things affect us. The key to survival lies in being paranoid about the future, observing current user interests and behaviors, and adapting quickly to new trends. This includes consolidating enterprise workflows, leveraging AI and machine learning, and using conversational UI to make it cheaper, faster, and easier for customers to make progress in their lives. By thinking of our products as systems rather than screens or user flows, we can be more resilient to technological changes and focus on providing value to our customers.