You're not in the business of building bridges for individual drivers to access their river-side homes; instead, focus on creating a permanent solution to problems. As a startup, obsess over growth and keeping churn low, as losing any paying customer hurts more than gaining one. When dealing with customer requests, some are easy calls like discounts or refunds, while others involve complex issues like missing features or technical workarounds. Saying "no" to these requests is crucial, even if it's tempting to accommodate every customer, as it sets realistic expectations and avoids setting bad precedents. Instead of temporary fixes, focus on building scalable solutions that will bring in revenue over time, forcing you to focus your engineering time on a better product that will win and retain more customers in the long run.