Write books worth reading

Writing a book worth reading requires investing time and effort to produce high-quality content that reflects your company's mission and values. This involves writing with conviction, estimating the time required for completion, and avoiding shortcuts such as re-hashing existing ideas or using clickbait titles. Effective production processes, including proofreading and editing, are also crucial to ensure a polished final product. Line up strong testimonials from industry experts and influencers to promote your book, and interact with your readers through various channels to maximize engagement. Above all, treat publishing as a long-term play by updating your content regularly and focusing on creating evergreen value that resonates with your audience over time.