Live chat is a powerful channel for converting visitors into valuable customers, with website visitors being 82% more likely to convert if they've chatted with the business first. A short conversation can pay off, with just one reply increasing the likelihood of conversion by 50%, and a simple conversation with 6 exchanged messages making a visitor 250% more likely to become a customer. Live chat increases conversion rates by focusing on "where" visitors are most likely to need real-time responses, often on pages other than the homepage. Bots can augment human sales teams, converting 36% better, but should never pretend to be humans and should not replace them entirely. Ultimately, live chat bridges the gap between personal service and automation, introducing a new way of selling and marketing for businesses, and has been successfully implemented by various companies such as Tradeshift, Salesloft, and Copper, achieving significant increases in sales opportunities and leads.