To provide world-class customer experiences, you need to listen to the voice of the customer. Understanding your customers' needs is essential to delivering excellent customer experiences at every stage of the customer journey. Voice of the customer (VoC) is the sum of what customers are saying about your business, product, service, and customer experiences. A VoC program captures and analyzes customer feedback, helping you to better understand their requirements, preferences, and frustrations. Listening to the voice of the customer can help you create products, services, and experiences your customers love, build stronger customer relationships, improve loyalty and retention, get the edge on competitors, increase revenue and decrease spending, set up your business for long-term success, and more.