A customer self-service offering empowers customers with information while reducing the burden on customer service professionals. It takes various forms, including help centers or knowledge bases, customer portals, FAQ pages, mobile apps, AI-powered chat and messaging services, and customer communities. A customer self-service portal is a branded website where customers can access useful information and complete actions to resolve issues. The benefits of a customer self-service strategy include providing convenience, flexibility, and always-on support to customers, making customer service teams more efficient and effective, and helping companies lower costs. Best practices for a customer self-service strategy include including multiple self-service channels, automation, an integrated omnichannel approach, key performance indicators, proactive outreach, and in-app product tours.