Customer experience design (CX design) focuses on creating optimal experiences for customers across all touchpoints, from the first interaction to beyond conversion. The goal of CX design is to ensure customer satisfaction and create stronger relationships with brands. While often conflated with user experience design (UX), CX design encompasses a broader scope, including brand reputation, customer service, value, advertising, marketing, and product delivery. To succeed in CX design, teams must prioritize empathy, personalization, creating memorable experiences that extend across channels, ensuring customers feel in control of the relationship, and measuring performance through metrics and customer feedback.